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Membership Retention & Churn Survey
Help Me Improve Membership Retention Strategies (And Get Insights for Your Own Membership!)
I’m preparing a talk on how membership owners can track the right signals to predict and prevent churn (cancellations) before it happens, instead of only reacting after members cancel.
I’d love your input! Your answers will help me refine my approach and share real-world insights from membership owners like you.
T
his should take less than 5 minutes. Thank you for your time!
-MV Braverman, founder, Inbox Welcome
Tell me a little about your membership
How many members do you have?
*
How many members do you have?
< 100
100 - 500
500+
Other
What kind of membership do you run?
*
How much do you worry about churn?
*
How much do you worry about churn?
1
2
3
4
5
6
7
8
9
10
Not at all
Some
A lot!
When and how do you know a member is at risk of churning?
*
Which metrics do you track to measure engagement and retention?
*
Which metrics do you track to measure engagement and retention?
Login frequency
Community interactions (posts / comments)
Email open rates
Course completion rates
Event attendance
Payment failures
Email bounces
I don’t track specific engagement metrics
Other
Which signals are the strongest predictors of churn?
*
Which signals are the strongest predictors of churn?
Payment issues (failed renewals, expiring cards)
Declining engagement (logins, course completion, event attendance, etc.)
Drop in community activity
Downgrading to a lower-tier plan
Email bounces (hard/soft)
Members canceling right after joining
Other
Where do you store and manage your membership data?
*
Where do you store and manage your membership data?
Membership platform (Circle, Kajabi, Mighty Networks)
Spreadsheet (Excel, Google Sheets)
Database (Airtable, Notion)
Email platform (Kit, Mailchimp)
CRM
Custom system
I don’t actively track this data
Other
What would help you better predict and prevent churn?
*
Check all that apply
Check all that apply
Send me a link when the talk is published
Send me a summary of the key insights from this survey
I'm open to a follow-up conversation about this survey
Add me to your weekly newsletter about email marketing
All Done!
